Step 1: Choose a Classification.
To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Entertainment
- Cause or Community
Step 2: Complete Basic Information.
Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.Finish "About" Section
The "about" section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.Upload Profile Picture
Next you'll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.Add to Favorites
Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a "Favorite" item here -- similar to bookmarking a web page in your web browser -- for easy access.Reach More People
Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage -- there's no compelling content on the Page yet that would convince them to ultimately "Like" your page.Step 3: Understand the Admin Panel.
The basic skeleton of your Business Page is now live. Facebook will ask if you'd like to "Like" your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you're connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you're really ready for people to view the Page.In the top navigation, you'll see an option for "Settings." Click that. Along the left side, a vertical navigation bar with different sections should appear. We'll focus on three core ones now:- Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
- Notifications: This section allows you to customize when and how you'd like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
- Page Roles: Whether or not you'll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
- A public relations manager who needs to respond to any delicate questions.
- A support representative who can assist those asking technical questions.
- A designer tasked with uploading new photo creative to the Page.
Step 4: Populate Page With Content.
Now it's time to actually publish content to your Page and then invite users to be a part of your growing community. Let's start with the basic content needed to get your Page kicking.